Where Do Learning Targets Come From?

After reading Learning Targets by Moss and Brookhart (ASCD, 2012), this graphic represents my current understanding. We take a standard and break it up into smaller learning objectives. Then we distill the learning objective into a kid-friendly phrase, visual, or action. This is what we would share with our students in our day-to-day instruction. Not the learning objective. Not the standard. The learning target-- what students should be aiming for in their performance of understanding. (I offered two learning targets for each objective only as an example.)

Let me know if I am way off base on this.